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Build the right things, at the right time.

Fractional Product Leadership for founder-led and investor-backed digital businesses

Helping founders turn product execution into measurable business outcomes, without the full-time hire

Trusted Experience

Leadership experience across established financial services and high-growth startups

Coverfox (Head of Product)
ICICI Direct
FinTech • InsurTech • WealthTech • SaaS
18+ years building digital products

Who I Help

Founder-led companies at an inflection point

The Situation

The team is shipping. Customers are talking. Revenue is moving.

But product decisions still need your attention.
Roadmaps shift. Priorities blur. Things move, but not always in the direction you want.

You’re staying on top of everything.
But it’s costing you time, energy, and focus.

Growth is happening.
It’s just not as clean, fast, or predictable as it should be.

You have momentum. What you don’t have yet is a product system that moves without constant intervention, while keeping you fully in control.

Typically, this looks like

Series A to C startups, or strong bootstrapped companies
Solid engineering and delivery muscle
Product leadership missing, stretched, or too junior

The problem: Your product is critical.
You want visibility and control.
But right now, progress depends too much on your direct involvement.

At this stage, execution speed outpaces decision quality.

The Solution

Fractional Product Leadership for execution-focused founders

Not consulting. Not hiring.

I step in as a hands-on product operator.

I translate strategy into clear product bets, build decision systems inside the team, and reduce dependency on founder attention.

Temporary leverage. Permanent clarity.

What Changes When I'm Involved

Product priorities tied to business outcomes, not feature requests
Decisions happen at the edges—fewer escalations, faster movement
Clear ownership across product, engineering, and commercial teams
Founder time shifts from firefighting to strategy and growth

Why Me

An operator who's built products, teams and decision systems.

18+ years across fintech, insurtech, wealthtech and SaaS. Former Head of Product at Coverfox. Earlier product leadership at ICICI Direct. IIM Indore alumnus. Ex-professional poker player with a bias for probabilistic decision making.

Selected Outcomes

Transformed a legacy insurance platform into a SaaS-ready product architecture
Reduced deployment effort and engineering overhead by ~70%
Led products across consumer apps, B2B platforms and internal systems
Built product organisations, operating rhythms and cross-functional ownership
Trusted to lead 0→1 initiatives and complex platform transformations

What Makes This Different

I embed with your team until better product decisions become the default
I focus on business outcomes, not feature output
I bring cross-company pattern recognition from years of product leadership

Representative Transformation

One example of the kind of work I lead

Situation

A fast-growing insurance business had outgrown its legacy product platform. Releases were slow, founder involvement was high, and scaling was becoming difficult.

Action

Led the product transformation, aligned business and engineering, and evolved the platform into a SaaS-ready architecture with clearer ownership and operating rhythms.

Outcome

Deployment effort reduced by around 70%, a stronger platform foundation, and a product organisation that could scale with the business.

How to Engage

Let's Diagnose Your Product Bottlenecks

Share your details below and I'll review and let you know if a diagnostic makes sense.
Prefer email? amit@productproblemsolver.com

Be specific—this helps me prepare for our conversation

Your information will be kept confidential and used only to assess fit for our engagement.

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Thank You!

I've received your submission and will review it shortly. I'll be in touch if a diagnostic makes sense.